How to Start and Scale an Agency Business to a Large Level.

Now, if you directly open an agency, it is bound to fail because hundreds of thousands of people are already doing it. Business has a simple rule: it’s not just about what you’re doing now; it also considers what you’ll do in the future. You need to keep both the present and the future in mind. Sure, you can start a business now, but if this whole system gets replaced in the future, what will you do? That’s why you need to think ahead. It’s not that you shouldn’t start an agency business now; if there’s demand, then you should definitely fulfill it by opening your business.

Business doesn't just look at what's happening now but also anticipates changes. And shifting your business model entirely is also part of the business.

Once you’ve analyzed your competitors and understood everything, let’s say you want to open a digital marketing agency, for example. Now, millions of people are already doing digital marketing. So, you need to become specific. Narrow down your market segment so you can do targeted marketing effectively. This is the real business mindset. Fundamentally, you need to have a broad vision for the future, but you must narrow down your immediate focus. Like, once you narrow down your target segment, for example, if you’re in California, only start an agency in California. Look at what people there really need. And even within the agency, don’t offer everything. Focus on the services that are in high demand, like website development. If website development is highly sought after in California, then only work on website development for now. Offer just that service with a specific targeting approach.

And here’s the biggest game: Do you know what really matters? Portfolio. The stronger and more high-level your portfolio is, the more clients will come to you. If you have big players in your portfolio, other clients will be naturally attracted. In business, people look at how they can create a high-level business where everyone comes to them. Why will clients come to you? They will come when your portfolio includes top-level players, meaning when a big business has taken services from you, others will follow. So, you need to figure out how to bring those big players to your portfolio.

Understand this: every business is run by humans, so understanding what people are thinking and targeting them based on that is essential. You have to strategize in such a way that they come to you. It will take hard work, strategies will be needed, and failure is part of the process. If something doesn’t work, try something else. Keep going; don’t give up if the results don’t come immediately.

Thank you.