The One Product Winner - Anubhavauthor

See, what I'm telling you about the one-product winner is not to just follow it blindly, nor is it to depend on it, you understand? The concept needs to be understood, and it needs to be implemented in your own way, you know, not to physically copy and paste it, meaning not to blindly follow what I'm telling you and start doing the same thing. That's what foolishness is called. You also need to think for yourself, use your intellect, and try to understand what I've done and what I'm trying to explain. So, let's start. Look, the first and biggest and strongest point of business is to think strategically in terms of numbers. Now, most people base their decisions solely on instincts, meaning they think something and then take some action based on it. But in business, you don't need to do that. Forget about what you think; you shouldn't move forward based on that. You should focus on what is actually right, what should be done in reality. Look, what will help you in this is, if you want to know the reality, meaning what is the reality, then you shouldn't move forward based on what you think. You should see what is right, understand? This thing, numbers, things that never lie. 2 + 2 will always equal 4. No force in the world can change that. Understand? I'm trying to say that numbers never lie; take their help. Understand it. Now, find a product or create one that is a market-fit product. Always look at the size of the market according to the numbers, how many people are solving according to the size of the market. This is my own personal understanding. According to that, if you want to figure out your own product first, if you want to sell your own product, then now, even the others will come and send it. So, I've called it the one-product winner, meaning you focus so much on one product, work so hard on it, smartly, work on your one product, and put all the strength, all the intelligence, everything you have on one product. Make it in such a way that no competition stands a chance against it. If that one product can become your entire brand, who knows what it can't do? Always focus on being different. The biggest question is how to figure out this thing, how to create something or a product that is the most different. Because the theme is different, right? The beginning steps are good, but in actuality, how do we do this thing? How do we make it different? This thing needs to be solved. Because our minds work the same way, right? Like in a box. There are two ways in business: either you bring something new by innovating, or you take an existing product, the product that already exists in the market, and sell it differently, with different marketing, different branding, different positioning, making people's minds see it differently so that they only purchase you. Now, the point here is that when we do this, when we try to make it different, both competition and competition cover both points well. So, let's start with how we can sell an existing product in the market differently, taking it differently. Because if we do something different, then someone else will also copy it, you understand? If we make the packaging different, get it patented, it will still be considered different. Otherwise, our competition isn't foolish, you understand? Always remember this thing, what you're doing, a thousand others are doing it, and a thousand others are not fools, they're also thinking the same way you are. That's why you should always not depend on your instincts but on what is actually reality, and something different based on that. First of all, it's necessary to understand your business, what you are, what the product is, what you want to make different, like it's necessary to understand the history of the product, for whom the product is being sold, and for whom it's being sold, meaning for the customers, what is the psychology of those customers, meaning how do they think, what is the depth of thinking, exactly? You should know what the capacity of those customers is and how they think, and what their advocates mean, meaning what you need to know about the people, and then you need to play the game in such a way that your competition can't copy your business, meaning you need to play such a game that even antivirus would play, understanding its entire history, how it was made, what it was made for, what it was made to think, how it was made, now when you understand your product and understand the customers for whom you are selling the product, now you understand the background of those customers, something unique, right? Because now you understand both seniors, you understand what you're selling and who you're selling it to. Now, the understanding that has reached that level that you exactly know what level you're at, now create something from there. It's a little tricky compared to not knowing anything, you know? Still, the fun is in playing the game. Remember, how you're selling and what you're selling, both are very important, meaning what you're selling and how you're selling it, in this, how do you market it effectively, how do you position it with branding, how do you stabilize yourself, if a customer comes and sees your friend, what image should come to his mind first, you should decide that yourself, so play the game like this. Not to laugh but to prove it, to show that if someone asks about your brand, then they should remember the premium segment, understand? Always remember this thing, how you're selling and what you're selling, both are very important, meaning what you're selling and how you're selling it, these two are very important, right? Always remember this thing, and keep this in mind, and keep playing the game like this. And don't be afraid, if you start marketing, then you'll have to sell your product as well, then you'll become a money-making machine, marketing is one of the most high-demanding skills that there was, and will be, that's why this is the most important first and foremost.

Marketing Mindset.

I will talk about this some other time.

Thank you.